Pune: Force Motors Limited has partnered with Zoho Corporation to enable a complete digital transformation of its nationwide dealer network.
This initiative is a major milestone in Project DigiForce, Force Motors’ company-wide modernization program focused on leveraging cutting-edge technology for long-term growth and enhanced customer satisfaction.
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As part of this collaboration, Force Motors will roll out Zoho’s advanced Customer Relationship Management (CRM) and Dealer Management System (DMS) solutions, along with a suite of 12 AI-powered applications, across its expansive dealer and distributor ecosystem.
The integrated, cloud-based platform is designed to streamline sales, service, marketing, and customer engagement, replacing legacy systems with intelligent, modular, and scalable solutions.
Prasan Firodia, Managing Director, Force Motors, commented, “With Project DigiForce and our partnership with Zoho, we are reimagining how we serve our customers and empower our partners.
This collaboration not only strengthens our domestic presence but also supports our growing global dealer network. Zoho, with its innovation-first mindset and Indian roots, aligns perfectly with our vision for a digitally forward future.”
A Future-Ready Dealer Ecosystem Powered by Zoho
With over 200 dealerships, 70 authorized service centers, and 30 parts centers in India – alongside international distributors in 25+ countries FML is set to deploy the Zoho platform to ensure:
- Enhanced sales and service efficiency
- Unified data access for teams and dealers
- Improved end-to-end customer journey mapping
- AI-driven insights and engagement tools
Mani Vembu, CEO of Zoho Corporation, added, “Force Motors is an iconic Indian brand with a legacy of engineering excellence. This partnership enables them to integrate a customer-centric, intelligent digital infrastructure that empowers every stakeholder – right from dealers to end consumers. Together, we’re building a connected ecosystem designed for scalability and personalization.”
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Force Motors Zoho Collaboration: Setting a New Benchmark in the Indian Automotive Sector
This strategic move positions Force Motors Zoho collaboration as a benchmark in technology-led transformation for the Indian automotive industry.
From discovery to post-purchase service, the unified CRM-DMS platform will enable smarter, more contextually relevant engagement with customers, while providing FML’ partners with tools to boost efficiency and profitability.
The initiative also reflects Force Motors’ larger commitment to “Make in India” innovation and sets a new standard in how legacy OEMs can adopt digital-first models for future growth.
